Our morning routines are often filled with mundane tasks that we carry out in autopilot. Everyone has their own, and most include applying deodorant in preparation for the day ahead.
But despite this being a universal activity, what if we told you that we have all been doing it wrong? Well, according to research, some of us have.
This particular information has revealed that not everyone naturally produces body odour. Apparently, it’s down to a certain gene type whether or not we produce BO.
Which means that the endless supplies you often get burdened with over Christmas by relatives who have no imagination whatsoever could now be a thing of the past.
Researchers concluded that people who don’t naturally smell need not constantly spray themselves, and only do so because they’re conforming to ‘socio-cultural norms’. If you are naturally smelly though, spray. Please lord, spray.
Lead author of the study, Professor Ian Day, said:
An important finding of this study relates to those individuals who, according to their genotype, do not produce under-arm odour. One quarter of these individuals must consciously or subconsciously recognise that they do not produce odour and do not use deodorant, whereas most odour producers do use deodorant. However, three quarters of those who do not produce an odour regularly use deodorants; we believe that these people simply follow scio-cultural norms.
So, there you go. You could be spending an awful lot of money on products that you simply don’t need.