A new countywide campaign has launched that aims to educate Mums-to-be and their families on the dangers of smoking while pregnant.
The campaign will also direct women to local stop smoking services, and offer them support in quitting.
Essex County Council’s Cabinet Member for Health, Cllr Graham Butland, said: “Recent figures show that one-in-ten pregnant women in Essex were smokers at the time of having their babies in 2015/16, which is a figure that we need to urgently reduce. It is really important that we recognize the dangers associated with smoking in pregnancy and at the same time help Mums-to-be access the support they need to quit.”
“This campaign will see a unique and hard-hitting approach that we hope will get people talking about the issue and raise awareness of the fantastic local support available for those wanting to stop smoking.”
The campaign has been developed through working with pregnant women, midwives, local Mums’ groups and healthcare professionals. It will feature an intensive online campaign, poster and leaflet distribution, training days for midwives and healthcare professionals as well as public information events.